A new study released last month by the IBM Institute for Business Value Analysis shows a remarkable variance in perceptions regarding the reasons why consumers interact with companies via Social Media community networking sites. When consumers were asked to rank in order the reasons for a visit to a company website after reacting to messages from [...]

The late great W.C.Fields had a routine that offered 3 pieces of sage advice…”You can’t cheat an honest man”, “Never give a sucker an even break”, and “Never smarten up a chump”. Now, over 70 years later it is time to debunk these sentiments, and attempt to smarten up the “business chump”. Are you a [...]