A new study released last month by the IBM Institute for Business Value Analysis shows a remarkable variance in perceptions regarding the reasons why consumers interact with companies via Social Media community networking sites. When consumers were asked to rank in order the reasons for a visit to a company website after reacting to messages from [...]

The late great W.C.Fields had a routine that offered 3 pieces of sage advice…”You can’t cheat an honest man”, “Never give a sucker an even break”, and “Never smarten up a chump”. Now, over 70 years later it is time to debunk these sentiments, and attempt to smarten up the “business chump”. Are you a [...]

How to reach the 50 YEARS AND UNDER CONSUMER Does your business want to have as effective a marketing strategy as national advertisers? Do you want to reach a local audience with the widest possible group of people? Are you aware that your marketing message can reach a larger statistical range at a lower cost [...]

WHAT I LEARNED BY FALLING OFF A LADDER The other day, I experienced a classic accident that lead me to at least one revelation and several insights. Let me first remark that I ended up as a very lucky person, with only a cracked pelvis and several bruises to remind me of this experience. In [...]

Boostwave Blog   3-31-2011 Is your business prepared to deal with your children and grandchildren as consumers? Have you considered a business strategy that incorporates the many changes needed to attract the attention of the next generations? Does your strategy take into account the manner in which this group acquires and shares information on a regular [...]

Boostwave 3-30-11 Blog Text How can a small business hope to compete with the “Big Box” retailers? As we write these words, a revolution is underway regarding the manner that retail business is done today. Competition is fierce among purveyors of goods and services to capture the attention of their target audience.  National “Big Box” [...]

Boostwave Blog 3-28-11 As we approach the Spring season and the traditional time of renewal, it seems an appropriate time to consider the importance of taking the time to consider new perspectives. As we enter into Spring 2011, there is not a more timely consideration for any small business than the planning of a Social [...]

Boostwave S.M. Blog   3-29-11 The story of the over protective Gatekeeper Once upon a time there was an employee of a reasonably successful medical practice who was employed as the office manager of this 6 year old practice. Her job included interacting with in house employees as well as determining the best usage of the [...]