Is your organization ready to leverage the power of social media?
Are you looking for a company to manage your social media?
Social Networks Setup
Social Media Content Creation
Social Network Dissemination
Blog and Article Strategy
Social Networking and Community Building
Social Media Tracking
Social Media Monitoring
Social Media Training
Social Media Services
With our proprietary portal, you can begin the dissemination of multiple marketing messages to a growing audience. There are many factors to creating a successful social media campaign and knowing where to start has become increasingly more difficult to identify. The rewards can be lucrative in establishing an online niche.
Given the valuable SEO benefit of social media efforts, there is both a direct and indirect method of communication that continues to expand. Acting now to capture your market can establish your organization as an industry leader in that niche with an opportunity to reap the benefits for many years to come.
Did you know that there are thousands of social networks with more launching daily? Our team can help to prioritize which networks to focus on while implementing custom designs to enhance branding and deliver the desired marketing messages. We set up a social media page to reflect the identity of the client while maintaining the look, feel and identity to establish the brand.
Sometimes, the most daunting task is figuring out what to say. We can break down your ads, testimonials, features, products and services into links, tips, industry news pieces and product/service highlights that will establish credibility online, while using the latest standards to maximize exposure. Close attention is paid to search terms and keywords to expand networks over time while focusing on targeted users.
Even the best content possible needs a large audience to truly maximize its potential. Using our proprietary portal procedures, our team can deliver your message, at regular intervals, to 50+ social networks, social bookmarking directories and blogs. The regular intervals of content will allow users to anticipate content and encourage “stickiness” of the respective medium and the messages. The marketing message may remain the same, but the method of delivery must adapt to new technologies and media forms.
Today’s social media demands include a desire for relevant and continuous content that establishes credibility and informs the public. This can include tips, case studies, examples, trends and anything that would be considered relevant to the theme of the marketing message. Our team can help create topics, posts, and themes to enhance brand identity.
Once your message has begun to be disseminated, people begin to take notice and reach out using a variety of methods. By leveraging targeted relationships, your new friends will also help in delivering your marketing message, sometimes to a much larger audience. Identifying potential relationships and maintaining existing relationships is the key to spreading the marketing message effectively. Our team can maintain these relationships and target specific groups to maximize campaign effectiveness.
Despite some indirect methods, it is possible to track the effectiveness of a social media campaign. Tracking is done in two ways that are beneficial. The first tracks a specific link or message and uses comparisons to gauge its effectiveness. The second way is to determine which users have heeded the call to action and acted on the client’s website in the desired way. Analysis of such data provides insight into the campaign as a whole and insight into specific messages and which ones are most effective.
Monitoring allows an organization to listen in on the voices of the market. Using keyword tracking techniques, our team can collect mentions, identify critics, positive or negative reviews, and find any public social media group that focuses on a particular industry or group. In addition to having the ability to contact such groups directly, marketers can use monitored data to get feedback on other marketing campaigns, products, services or customer service testimonials.
For those who prefer a “hands-on” approach, we offer a customized procedure that can be used by your office to increase social media coverage. Our specialists will provide training in content creation, posting procedures, tracking and more.
Social media services are billed at an hourly rate with monthly engagements at a 1 hour minimum per month.
Client receives a monthly report and strategy consultation at the end of the month. The report indicates time spent, activities performed and tracking links to all posts sent during the course of the month. Links, login pages, user names and passwords will also be indicated on the reports so that client can access any network at any time.
End of the month analysis reports will identify strengths, opportunities and strategy for the following month.
Client is to provide any proprietary marketing collateral such as logos, product photos, links, articles, analytic data, etc.